Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has Electric Tobacconist Coupon captured millions of dollars in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, regardless of the news, the company’s website still lists other countries where the product is available. The company, located in Canada, markets Puff Bar being an electronic cigarette which you can use just like a regular cigarette. The only difference is that whenever you light up Puff Bar, it mimics the looks and feel of a real cigarette. Actually, some consumers have compared the puffing action of the product to that of a cigarette, and smokers around the globe have embraced the brand new product with both of your hands.
The Puff Bar was launched in Canada in January, with plans to enter other countries shortly. Regardless of the recent launch, the website still lists several countries where in fact the product is not available. On the list of countries list may be the U.S., where in fact the product is specifically targeted at younger consumers. The U.S. isn’t the only country where the Puff Bar cannot currently be purchased. According to the website, there are no plans to release the product in the U.S., though it remains the goal of the business to make the product available in the U.S.
An organization representative in Canada told Canadian television station CPolitics that there is “no immediate plan” to sell the Puff Bar in the U.S. She denied reports in the media that the business was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative didn’t mention the loophole that allowed the merchandise to be sold in Europe, or the possibility that the loophole had been discovered before the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to generate the e cigarette, which are Smaxx and Vapro. As the Puff Bar continues to be illegal in the U.S., it may be difficult for manufacturers to ship their products into the country.
There are several arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs include a level of nicotine that is too high to be healthy. In addition they fear that children may be enticed to smoke with flavors that interest their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is due to its safety. The product is regulated by Canadian law and is required to meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It generally does not contain any nicotine and only contains a little bit of propylene glycol, an ingredient that’s commonly used to market cleanliness and stop greasy foods from spreading. The propylene glycol in the Puff Bar also serves to make the product attractive to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to eliminate nicotine without needing real tobacco. The ingredients in puffs ensure that there is no contact between the smoker’s mouth and the product, thus eliminating the chance for nicotine to be absorbed through the skin. Unlike a traditional cigarette, an individual does not have to carry the Puff Bar set up. With the puff bar, the complete surface of these devices is covered with heat-sensitive material, which means that the Puff Bar will not emit smoke.
The U.S. Food and Drug Administration are still examining the Puff Bar to determine whether or not it takes its hazard to public health. This loophole in international patent law allows manufactures to advertise their products predicated on names that do not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound much like well-known brands without developing a public health risk. For example, one company has trademarked the word “Candy” and developed several variations of its product, including candy bar and mixed bag bag of chips. Having less health or trademark significance does not appear to have hindered the business from selling the products to the general public.
Having less health or warning letters on each of the major tobacco products can help contribute to the existing wave of youth smoking that began in the U.S. However, many teens have considered electronic cigarettes as a healthier way to enjoy their daily dose of nicotine. So that you can reduce the appeal of the puff bar to teens, manufacturers will have to include more health-related language on their marketing materials.